It’s not, actually, but you should read Chez Pazienza’s article about how he got fired from CNN because of his opinionated blogging, anyway (from The Huffington Post).
As far as CNN (and to be fair, the mainstream TV press in general) believes, it still sits comfortably at the top of the food chain, unthreatened by any possibility of a major paradigm shift being brought to bear by a horde of little people with laptops and opinions. Although the big networks recognize the need to appeal to bloggers, they don’t fear them — and that means that they don’t respect them. Corporate-think dictates that the mainstream television press as a monstrous multi-headed hydra is the ultimate news authority and therefore is in possession of the one and only hotline to the ghosts of Murrow and Sevareid. Sure those bloggers are entertaining, but in the end they’re really just insects who either feed off the carcasses of news items vetted through various networks or, when they do break stories, want nothing more than to see themselves granted an audience by the kingmakers on television.
This, of course, is horseshit.