Perhaps you remember an ad campaign for Budweiser a few years back which featured a group of young dudes watchin’ the game, havin’ a Bud, and saying “WAZZAAP.” Or, maybe, you remember one of the many parodies of this classic ad. Or, perhaps, if you know me from college, you remember my roommate Brad and I saying “WAZZAAP” to each other all the damn time, ‘cuz we were so damn cool.
No, seriously, though, let me paint you a picture: it’s a frozen day on the University of Maine campus. There’s about two feet of snow on the ground. From the east enters a young man of 21, wearing a big yellow snow jacket, a Pokemon hat, orange ski shades, and basketball shorts. This is Brad. From the west tromps another young man of 21. He wears a black t-shirt with a Jhonen Vasquez character on it, grey-and-black checked pajama pants, a giant grey army surplus trenchcoat, and black combat boots. He may or may not have black nail-polish on. This is me. The two men converge in front of the Cyrus Pavillion for Script Analysis class. Andy holds coffee. Brad holds Mountain Dew. They see each other. A beat. And…
Suffice it to say, this commercial brings back memories.
Anyway, the WHAZZAAP guys are back, eight years later, and they have bigger things on their mind than watchin’ the game and havin’ a Bud. Seriously, this is my favorite YouTube commercial of the election season thus far (and Andrew Sullivan agrees.)
Part of the resonance here comes from the fact that the year 2000 really was a simpler, happier time. Seeing the “WAZZAP” guys getting slapped around by history like this is like seeing Clarabell the Clown solemnly honking his horn to the tune of “Taps” after Howdy Doody got fragged by a Vietcong sniper.