Perhaps you remember the New Kids on the Block. They were a “funky” band of Boston kids from the early 1990s, and may very well be the first “boy band.” They were huge, but like anything else, then came the fall. Like any phenomenon, the backlash wasn’t far off, and people started hatin’ on them.
Me, I actually used to dig them. I made fun of them at the same time, of course: I remember Christmas of ’89, I got Hangin’ Tough on tape and first heard the hi-larious tune “New Kids Got Run Over By A Reindeer.” There was no shame, not yet, in liking something and realizing it was also sort of dumb. I was a very mature 10 year old.
This is the New Kids post-backlash single, and you can tell. First, they’ve changed their name to the more “street” sounding NKOTB. Secondly, the song’s all about tellin’ the haters where to go, even if its done in the name of “positivity” and no one in 1991 knew what a “hater” was. Enjoy!